calida – digital retail & 3d store visualization

CLO 3D, Visual Merchandising
2024

Bridging the gap between fashion design and physical retail through high-end 3D simulation. For this project, I utilized CLO 3D to create immersive visual merchandising concepts for CALIDA’s retail spaces.

The focus was on developing detailed 3D visualizations for shop windows and primary in-store display areas. By integrating realistic textile textures and architectural elements, I created a digital twin of the retail experience that includes:

Virtual Mannequins: Expertly draped 3D garments on digital mannequins to showcase fit and flow.

Modular Store Elements: Design and placement of 3D steles, counters, and textile walls.

Visual Merchandising: Concept development for posters and curated decorative elements tailored to specific seasonal themes.

This digital approach allows for seamless planning and pre-visualization of store layouts, ensuring that the brand’s premium aesthetic is perfectly translated from the design screen to the physical point of sale.

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