calida – the multi-purpose bag

Explainer Video / Sustainability
2023

Our mission was to redefine the standards of garment packaging by closing the loop. For CALIDA, I created two motion design films that introduce a game-changing, eco-friendly solution: a multi-purpose bag made from 100% recycled PET.

With approximately 800 million plastic shipping bags used annually in the fashion industry, this project highlights CALIDA’s commitment to setting a new industry standard. The new packaging is designed for 100% reusability, offering a premium look and touch while drastically reducing waste. The project communicates the central vision:
Reduce. Reuse. Recycle.

To bring this message to life, I developed two tailored video formats:

B2B Presentation
A high-impact film for sales representatives to showcase the technical excellence and the "game-changer" potential of this climate-friendly shipping solution.

B2C Consumer Film
An engaging video for end customers, illustrating how the packaging transforms from a protective shipping bag into a versatile daily companion—be it a laundry bag, travel bag, cosmetic pouch, or even for storing food.

By transforming simple packaging into a long-lasting, recyclable resource, we invite everyone to be part of the loop and make a BAG difference.

Visit the website:
www.calida.com