calida – black week promotion concept & motion

Sales Promotion, POS Design
2024

Creating a cohesive visual identity for high-traffic retail events. For CALIDA’s seasonal promotions, such as Black Week, I developed a comprehensive Promotional Suite designed to drive engagement and ensure brand consistency across all physical and digital touchpoints.

The challenge was to create a bold, "sale-focused" aesthetic that remains true to CALIDA’s premium brand values. The project involved the conceptualization and design of:

Large-Format Posters & Window Signage:
Eye-catching visuals and creative decals to attract foot traffic in retail stores.

Motion Design for Videowalls:
High-impact animations specifically designed for large-scale videowalls in outlets and shopping centers, ensuring visibility and "stopping power" in busy environments.

Point of Sale (POS) Assets: Tailored promotional graphics for counters and display areas.

Integrated Campaign Logic:
A scalable design system that works seamlessly from a small sticker to a massive digital screen.

This end-to-end toolkit allowed CALIDA to roll out a professional and visually unified campaign across their entire retail network, combining traditional print with modern digital storytelling.

Visit the website:
www.calida.ch