holcim (schweiz)
holcim (schweiz)
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Website work in progress
Product launch
January 2018
Holcim is a global building materials and aggregates company with its roots in Switzerland. Sustainable construction is a core priority for the company.
For the launch of their new Susteno cement and the Evopact concrete made from it, I produced an animation that visualizes the product cycle. I also created three interviews from different perspectives and designed a printed and digital flyer. A key part of the project was the design of striking vehicle signage that conveyed Holcim’s eco-conscious message.
Visit the website:
holcimpartner.ch
interviews
interviews
flyer
flyer
vehicle.signage
vehicle.signage
summary of various concepts
experiment 1
An experiment with the graphic element of a product cycle. The goal was to create a visual design that clearly explains the circular process and brings it to life.
experiment 2
For experiment 2, the main message was to clearly explain the product. The designs were therefore focused on providing a clear and easily understandable visual guide to the product.
experiment 3
For experiment 3, sustainability was the main idea, which was visually complemented by an image of a forest.
experiment 4
In a further experiment, the graphic color was replaced with green to further expand the focus on sustainability.
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