ob thuy - tofu

Branding
May 2016

In a group project with David Zumbrunn and Alessandro Thüler, we developed a new brand identity for OB THUY – TOFU, a traditional Swiss tofu manufacturer founded in 1992.

My creative vision for the branding was rooted in tofu's unique quality: its full flavor is unlocked only when combined with other ingredients. This principle of connection and harmony became the core of my design concept. Visually, I translated this idea using the «+» symbol and the word "and" to represent this perfect complement. While I was responsible for the overarching concept, David focused on the visual representation of "Asia", and Alessandro on the graphic interpretation of the "cube".